Lifestyle photography can define can era capturing and encapsulating a moment in time whilst giving a glimpse into the lives of people, telling and selling their story.
In essence lifestyle photography mirrors real life by reflecting people's lives with focus on depicting positive social values. Since the inception of this method of advertising by John Cadbury in the 1800s, the use of highly orchestrated emotive images have been a popular marketing tool to effectively influence an audience.
What it comes down to is how well you understand your customers,
then carefully curating an image's content to best reflect their aspirations in order to sell your products as objects required to attain their desires or goals.